AUG 2021–AUG 2022
Senior Director of User Experience | Oracle, Seattle, WA
Shaped and managed a multi-disciplinary team to refine the design and user experience of oracle.com.
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Led teams of researchers, designers, strategists, and developers.
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Extended and refined a design system to be more consistent, flexible, and scalable for oracle.com.
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Created user-centered experiences on oracle.com, aligning with marketing goals and initiatives.
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Selected and onboarded a UX agency to handle work overflow.
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Implemented processes that helped ground design tasks in goals, data, and strategy.
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Integrated qualitative and quantitative data into the design process.
OCT 2017–AUG 2021
Experience Architect | Wunderman Thompson, Seattle, WA
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Led a team to design UI for a proprietary product with an emphasis on analytics and data dashboards.
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Led CX and UX projects end-to-end for clients like Amazon, Lenovo, and T-Mobile.
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Contributed significantly to shaping the firm’s UX practice.
OCT 2006–OCT 2017
Director, User Experience | OCT 2015–OCT 2017
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Built a UX-centric team from the ground up, serving enterprise clients in a wide range of verticals, including education, healthcare, technology, finance, and non-profit.
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Managed UX projects end to end while mentoring designers and facilitating collaboration across disciplines.
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Responsible for evolving UX services in response to client needs, including business objectives alignment, audience research, user testing, journey mapping, content strategy, information architecture, and user interface design.
Creative Director and Senior UX Designer | APR 2011–OCT 2015
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Shaped, nurtured, and managed a multi-disciplinary team, primarily supporting Adobe.
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Developed processes to encourage and maintain collaboration across disciplines, later duplicated by other teams in the agency.
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Served as the lead UX designer for various projects, including multi-platform enterprise experiences.
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Directed the design and development of websites and apps.
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Implemented UX best practices with the creative team, encouraging more user testing, journey mapping, and content strategy as part of the design process.
Art Director and UX Designer | JUN 2008–APR 2011
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Built and led a team of designers to serve clients predominately in the technology and healthcare sectors. Projects included websites, mobile and desktop applications, and cross-channel campaigns.
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Collaborated with engineers to translate extremely technical information into easily digestible diagrams.
Senior Designer | OCT 2006–JUN 2008
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Designed websites, apps, campaigns, and other marketing materials in collaboration with art directors and writers.
NOV 2004–OCT 2006
Senior Designer | Meyer & Liechty, Lindon, UT
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Collaborated with art directors, writers, and translators in multiple geographies to design and localize marketing materials for a large financial services corporation.
JUN 2002–NOV 2004
Designer | Skogen Group, Salt Lake City, UT
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Filled many roles in a boutique studio, including project manager, writer, motion graphics designer, web designer, and print designer.
SEPT 2000–JUN 2002
Designer | BYU Center for Instructional Design, Provo, UT
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Designed graphics, illustrations, and diagrams to explain complex ideas to students through various mediums, such as textbooks, online courses, and in-class materials.
Education
SEPT 1997–APRIL 2003
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BFA in Graphic Design from BYU in 2003
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Associate in Graphic Design from BYU-I in 2000
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Associate in Spanish from BYU-I in 2000
AXIS41 | Seattle, WA
My core skills
CX
UX
- Managing teams
- Evangelizing UX and CX
Leadership
- Cross-disciplinary integration
- Functional requirements
- UX + CMS integration
Technology
- Aligning goals and KPIs
- Roadmapping and scoping
Business
Research
- User/customer research
- Integrating qual and quant
- Testing
Design
Content
- Journey maps
- User flows
- Prototypes
- Design systems
- Content strategy
- Information architecture
“…she built a top-notch user experience practice at our agency, almost single-handedly. She brought together an incredible team and nurtured their skills even further.”
— Kevin Peaslee, Chief Strategist at Axis41